Digital Artists Magazine

Digital Artists Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Brand Identity

Explore 90 award-winning designs tagged Brand Identity on Digital Artists Magazine.

Moi Nivak Brand Identity

Yuk Pui Cheung Brand Identity Graphic

Moi Nivak

Moi Nivak is a brand identity created for an online retailer of contemporary collectibles. The retailer combines a select store and a design shop, offering daily collectibles and design items sourced from around the world. The identity system includes brand strategy, naming, stationery and a website. The primary typography is set in Sunset Gothic, a sans-serif typeface, and the word mark is a bespoke type design. The same typographic approach is applied across all brand communications to keep them legible, simple and direct.

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K-Chic Brand Identity

Zi Huai Shen Brand Identity Graphic

K-Chic

K-Chic is a brand identity for a Korean style fried chicken business that serves the meal delivery market. The mark combines the letter K with a chicken footprint to suggest the idea of an expedition. The lettering is based on the style of Korean retro advertisements and recalls a shouted slogan. Supporting graphics use battle flags, ancient maps and chicken warriors to express the theme of a Korean warrior journey. Rich colors mark the different flavors on tags and wraps. The main visual places the fried chicken within a map to invite the appetite.

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Free Brand Identity

Guangzhou Ruoyuchen Technology Co., Ltd. Brand Identity Graphic

Free

Free is a brand identity created for a sanitary napkin brand. The logotype is refreshed with a slightly raised letter F, which conveys a young and optimistic attitude. The two letter e forms are drawn as one continuous brush stroke and linked together. This joined pair is extracted from the logo and used as an auxiliary graphic, applied to business cards, badges, document bags, express boxes and canvas bags. The dynamic line expresses freedom and self-expression. A visual specification system keeps the identity consistent and extensible across online and offline channels.

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Khedr El Attar Brand Identity

Nour elchourbaji Brand Identity Graphic

Khedr El Attar

Khedr El Attar is a brand identity created for a trader of organic and raw products established in Cairo in 1945. The project combines a brand strategy with a visual system that reflects the new positioning of the brand. The identity retains the status of Khedr El Attar as a source for organic and raw goods. The visual system organises the business into three main subcategories: organic medicine, raw beauty and culinary products. Packaging design and brand guidelines complete the system, joining the old ethos of the trade with a modern presentation.

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The Early Chapter Brand Identity

Allan Toh Brand Identity Graphic

The Early Chapter

The Early Chapter is a brand identity created for an early childhood activities clubhouse in Singapore. The clubhouse helps children develop an interest in Mandarin through immersive play. The logo is built from simple shapes in red, yellow and blue, stacked to resemble a small hut. The hut form represents the community that the clubhouse aims to build. The negative space between the shapes forms the Chinese character for Mandarin, showing the focus on the Chinese language. A half sun suggests an uplifting environment for young children.

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Enable Change Brand Identity

Yana Okoliyska Brand Identity Graphic

Enable Change

Enable Change is a brand identity created for a professional working in change management. The identity uses a minimal approach, a bold type combination and one vibrant color. The logo symbol joins the initials I and L with the symbol of eternity, representing inclusion. The typefaces were selected to reflect change, with shapes that evolve and fluid transitions between thick and thin strokes. The color scheme is reduced and the graphic style is flat. The design and development took about two months in 2021.

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Jalebi Times Brand Identity

Raageshwari Kandaswamy Brand Identity Graphic

Jalebi Times

Jalebi is a brand identity for a contemporary ice cream brand. The ice cream flavors are based on traditional Indian sweets. The visual style refers to street hawkers who sell sweets and savories wrapped in newspaper. The logo is drawn from the letter J and from the swirl of a jalebi. Typography, color and contrast give the identity a familiar yet modern character. The identity is applied to cups, menu cards, bags and masks for a consistent look. The menu card is built in layers, and the front layer is a translucent sheet that expresses the mixing of cultures.

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Oliveira Almeida Brand Identity

Ricardo da Silva Brand Identity Graphic

Oliveira Almeida

Having the mission of defending the right causes and putting invaluable legal evidence together in order to bring effective solutions to customers, demands a lot of organizational discipline and flexibility. The brand depicts these efforts thoroughly and goes beyond the visual identity. Turning the logo into an office device not only puts together paperwork but helps the brand to stick into clients' memory.

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NYC Deal Brand Identity

Chi Hao Chang Brand Identity Graphic

NYC Deal

NYC Deal is a brand identity created for a 99 cent store in New York City. The identity centers on a bold price tag set at an angle, recalling the dangling movement of tags that customers reach for and steady before reading. The tilted tag makes the single price of 99 cents the clearest message of the brand. Supporting elements refer to the products sold in the store. Printed materials use digital laser printing, while tote bags, shirts and other fabric items use screen printing for durable inks.

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Women of Wonder University Brand Identity

Salvita Bingelyte Brand Identity Graphic

Women of Wonder University

Women of Wonder University is a brand identity created for a twelve week course that prepares women for future work and life balance. The identity joins the first letters of Women of Wonder into the short word WoW, set in bold lettering. Pink stands for femininity and opportunity, light blue for openness and perspective, and dark blue for trust and knowledge. The colored logo is used on white backgrounds, while a white logo is used on bright backgrounds. The design gives the platform high visibility and energy.

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Superlimao Brand Identity

Ruis Vargas Brand Identity Graphic

Superlimao

Superlimao is a brand identity created for a Brazilian architecture firm. The logo is inspired by grotesque typography, giving a sober tone that contrasts with a series of colorful illustrations and patterns. The identity includes business cards, stickers for closing envelopes, an institutional presentation and posters. The posters are printed on 75 gram offset paper and glued to walls and sidings to mark the office headquarters and the building sites. The visual language can be both sober and expressive, according to the message and the context.

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Doоlot Brand Identity

Timur Sharapiev Brand Identity Graphic

Doоlot

Doolot is a brand identity created for a trading house. Doolot is a Kyrgyz word that means wealth, happiness and grace. The identity is based on a stylized capital Cyrillic letter D that is shaped like a crown. The crown refers to superiority and to the throne as a symbol of power. Gold is used as the main color because it matches the general concept of the brand. The identity includes a logo, a visual system and brand style guidelines. The design is intended to convey power, progress, versatility and resourcefulness.

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