IGPizza
IGPizza is a corporate identity created for a takeaway pizza brand. The identity is based on patterns taken from the shapes seen on a pizza, and these patterns form textures used across corporate materials and the layout of the sales point. A smiling pizza character with an extended tongue gives the brand a friendly tone. The pizza packaging is printed with flexography, while the flyer menu is screen printed with Pantone colors. The packaging graphics also carry promotional texts and ordering information. The identity was developed with the client through participatory planning.
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