Jaali Bean partnered with Kaleidoscope for an ongoing brand identity and packaging design engagement. The Jaali Bean brand name was inspired by the transformative idea behind the Hindi word jaali. Taking something hard – like preparing a homemade Indian meal – and transforming it into something beautiful, flavorful & intriguing. Utilizing a contemporary palette and a simple design language, the packaging graphics further convey Accessible India. The photography suggests fresh and homemade. The rich textured background and sophisticated details create a distinct package design.
Agraz Restaurant’s brand is inspired by Brazil’s twenty-seven states. The round symbol was inspired by the center of the Brazilian flag. The colors represent the miscegenation, diversity and the meeting of cultural globalization at the hotel. The density of the population within each Brazilian state inspired the dimensions of the stripes. The project included: menu designs, placemats and an institutional campaign. The menus enable a sensorial experience by means of the texture of the material and logo application in resin, which gives it a 3D effect. Black menus are for men and white for women
This unique invitation, in addition to communicating all pertinent event information and incorporating the “journey” theme of the event celebrating Quicken Loans’ 25th anniversary, doubled as a commemorative keepsake. It included a functional, production quality license plate that could be affixed to a vehicle, and each plate was personalized with the employee's name and the year they joined the company. The flip-fold cover opened to reveal an accordion-folded invitation resembling a map bordered by a neatline with titles in traditional highway signs.
The catalog celebrating jeweler Emar Batalha’s ten years in design presents a contemporary vision that encompasses gemstones, design and jewelry. The creation includes the perennial vision of art. In fifty years or more the book will exist as proof of the art and design created in the first quarter of the twenty-first century. The book and its wooden case will be in perfect state. They will be live witnesses of our times. The use of textures, contrasts and materials will give the reader a truly timeless feeling that digital reproduction cannot exploit.
Invitation created in harmony with the brand’s new concept: The meeting of taste and the spice of imagination. A playful creation, aiming to sharpen the senses, awakening feelings and emotions: tactile, olfactory and visual. The invitation was made for the launch event of the new brand and restaurant concept. Our goal was for the invitation to interact with the guests and arouse greater curiosity to ensure a greater number of guests during the event. It worked.
Institutional campaign for Amaranto restaurant in Brazil, Argentina and Chile. The client asked for a campaign whose references radically differed from the images generally used in restaurant ads, such as pictures of dishes served and the like. The design was inspired by the restaurant’s cooking concept of mixing different types of food which actually result in new flavors. The campaign, “Reinventing flavors!” was inspired by surrealism. Regular day-to day images transformed into surrealism - each person’s take on the image leads to the understanding of the sense of humor behind them.