CZ bank is one of 12 nation-wide joint-stock commercial banks in China，headquartered in Hangzhou. Compared with its peer competitors, CZ bank is perceived as a local small bank with a traditional image. In 2016, the bank launched its new brand strategy and decided its value proposition as an “energizing agent” to financial ecosystems. However, the locally SME banking image didn't reflect the brand goal. This means a new brand identity is needed to turn the current traditional image into a young and modern style while recognizing its legacy.
We visited Chile in October 2018 on a Nikon-sponsored Photographic Expedition. We spent a week in both Patagonia and Easter Island. In both locations the scenery and wildlife were stunning and I did my best to capture the beauty I saw. Patagonia had the most amazing mountains, glaciers and wildlife. Easter Island was more of a cultural experience with the brooding Rapa Nui Moai statues.
The journey of the brand starts in Croatia - where the idea of MOI was born. Since then, the distinctive design of deceptive cubes has branded 15 museums across three continents. By looking at the visual identity you can feel the illusions in all its joy, and find out why every year more and more people fall in love with this magical place. Wherever in the world you enter into it, you'll learn an inspiring message - sometimes it's enough to look at an illusion to feel the magic around you.
In 2018 Enhance was contracted by Romanian Fashion Designer Marina Pufleanu to participate in the complete brand development of her new tailored-made women fashion brand. The goal of the identity development process was to place the brand in the high-end segment by imprinting a premium look and feel adapted to the contemporary trends in fashion. Finding inspiration in French Fashion Boutiques and in the portfolio of famous photographer Norman Parkinson, the Enhance team successfully developed and imprinted a design direction based on the fusion between modern and traditional.
Nightshift: An Illuminated Glimpse Into Shanghai’s Late Night Shops and Stalls. While in town for a shoot, photographer Florian Mueller would wander through the city’s streets, meeting the owners of food stalls and other businesses that stayed open into the night. The series, Nightshift, observes the inviting glow that emanates from Shanghai’s after-hours operations in addition to showcasing those that staff the small shops during the humid evenings. Flowers, carbonated beverages, cell phone cases, and ripe citrus are just some of the illuminated that appear in the suite of works.
I am expressing spiritual essence of nature through my photographs by illuminating those natural creations I created the Animism Series for my audiences to feel the warmth of the nature and see exciting world of brightly lit illusion. I hope they feel nostalgic about ancient life culture where natural creations and blessings were all appreciated. I have taken advantage of the expressive capacities of photography for my audience to explore the