1. Backstage Product: it is aimed at the traditional monotonous back-end products; 2. Emotional design: it added a story of hand-drawn illustrations in the traditional background user interfaces; 3. Scenario design: Design starts with a user role describing its ideal experience through a story. It describes a realistic user scenario.
Fincap Law LLP is a law firm that utilizes automation as part of its service provision. This project aims to update their former conventional branded-logo into a stylized-contemporary theme. An attempt to provide a benchmark design for the legal & financial sector has also been made. The distinguishing factors of the project are informed and driven by the firm’s core values, these are continuous improvement, legal protection, and lastly networking, which have been meticulously infused into the design.
Redouble Fish is the product of a new national fashion combining Chinese traditional art with contemporary cultural exchanges. Designers hope to show the synesthesia effect of eating through the brand. Meanwhile, consumers can experience tangible products and intangible culture to enjoy the concretization and abstraction.
The design of The Blue Whale Café was created as a motif to help the endangered species get closer to the people and spread awareness about how to save the ocean. The big idea of this branding is friendly educate moms and kids about ocean in daily life. Therefore designer focus on environmental friendly packaging using recyclable packaging materials and make them to visit more at The Blue Whale Café. It also help kids bring ocean conservation to their school. Moreover, The Blue Whale Café also supports organizations working to protect the ocean.
Throughout the illustrations, a story is told about an adventurous brother and sister in an unknown world. In their travels, they experience new things and come across a shapeshifting cat that guides them. The inspiration behind the illustrations comes from the love of big cats, adventure, and childhood. The challenge was to understand the meaning behind the creation of a cat and to draw one that is ambiguous, perfect, and extremely cute. Lithography provides the ability to bring the world of imagination and art to life with the delicacy and finesse of the lines.
Klammhoehe is the name of an Austrian mountain pass as well as of the restaurant located on its top. The aim was to develop a corporate identity for the restaurant and for its homemade products like pestos, jams, juices and salads. Only the best products find their way onto its tables. The menu selection follows the principle less is more. The identity is reflected also in the interior design. The home-made products are vividly colorful and sometimes they have interessting textures, so it was important that the packaging dont obscure the products.