Cargo Club is one of the most well-known night clubs in Beijing. It is practically a fusion of Chinese traditional music and pop music. After seven years in operation, Cargo Club had its grand comeback recently, and totally rebranded its identity. We pioneered a completely new brand image. As an entity, the logo looks like a five-pointed star, which is the very symbol of Beijing hard rock. From another point of view, the black/white light resonates with traditional Chinese painting, whereas the colored one indicates Western fashion.
This client is a company with the history of 100 years in Hiroshima.In the Hiroshima atomic bombing of 1945, the factory burned down, and about 50 members died. This poster has an originl message. When visitors and companies visit this facility to see the memorial it appeals for peace to our ancestors. It is said that the birth of the life is from the sea. This imaged the picture of the wave to come up in an old Japanese painting well. This is the minute design which is possible simply because it is a modern computer technology. The typography we used,is ink painting from Japanese culture.
Presenting his illustration technique into his own version of exlibirs calendar, the designer successfully leads the audience stepping in a journey of time back into ages recalling the doubts of their daily life within themselves. With a few colours, the drawing of the designer brings out an overall dim impression in a sense of beauty which remains and keeps continuing in one's mind. The illustrations are really interesting, driving the audience keep wondering the story behind in the theme of silence. It is a work of art.
Widiba is a Bank which operates mainly online. The Bank’s payoff is “no ordinary bank” and it conveys the innovative aim of the company. They designed for them an institutional rounded typeface to help strengthen the brand identity in all communication fields. Widiba rounded font-family is set up in four weights: light, book, medium and bold. Moreover, to obtain more flexibility for various applications, they created also a serif version and a condensed one, both of which develops in just one weight.
Looks funny but not funny at all. The uniqueness of the book comes from the amusing manner. Author created an animalised character and toys-alike humans to lead the story, but the story itself is absolutely realistic and nothing funny. The plot is about people fought hard for freedom and democracy against a fearsome Panda. In fact, the Panda is mapping one big country in the world, and part of the story is a bloody history which is so famous that everyone knows, but the civilian is guilty to talk about. Through The Panda, the author is raising concern in a more impressive and digested way.
Yanolja is Seoul based no.1 travel information platform which means “Hey, Let’s play” in Korean language. The logotype is designed with san-serif font in order to express simple, practical impression. By using lower case letters it can deliver a playful and rhythmic image compared to applying bold upper case. The space between each letters is revised exquisitely to avoid optical illusion and it increased legibility even in small size of logotype. We carefully picked vivid and bright neon colors and used complementary combinations to deliver extremely fun and popping images.