Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. Firstly, Coreintive give shape to directions the brand views and found the brand's identity through varied eyes and questions such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, Coreintive put the brand's original core into the language of design, and complete brand communication design to let communicate with the world.
The Moment Calendar was inspired by the ancient wisdom of Chinese Solar Terms and Ecclesiastes in Bible, which aim to express the reflection of impetuous society and remind people to know the season and to enjoy the moment. Therefore, there is a new design expression to present the past, now and future. Month is printed in the center of the page while date is shown on a gradient arc. Dates and arcs rotate clockwise around the center and fade away due to the translucent paper, which poetically draws a picture: the eternity of time is a series of the present moments. So, let’s enjoy The Moment.
A high-contrast modern design and a clear information Hirarchie distinguishes the new system. The orientation system works fast and will make a positive contribution to the quality of service afford the airport. The most important means next to the use of a new font, a distinctive arrow element the introduction of different, high-contrast colors. It was particularly on functional and psychological aspects, such as good visibility, readability and barrier-free information recording. New aluminium cases with contemporary, optimized LED illumination are used. Signage towers were added.
The art film "mosaic portrait" was released as a concept poster. It mainly tells the story of a girl who was sexually assaulted. White usually has the metaphor of death and the symbol of chastity. This poster chooses to hide the message of "death" behind a girl's quiet and gentle state, so as to highlight the stronger emotion behind silence. At the same time, the designer integrated artistic elements and suggestive symbols into the picture, causing more extensive thinking and exploration of film works.
Mountain Stone is the exhibition theme of an artist. The design is visual with the artist's “stone”. Taihu stone in the water half bright and half Mongolia, be neither friendly nor aloof, not only reflects the relationship between the artist and Taihu stone, artist and nature, artist and people, as well as his heart of the artistic conception of rocks, express people, people and nature, nature and people's multiple relations.
"The Japanese Forest" is taken from a Japanese religious perspective. One of the Japanese ancient religions is Animism. Animism is a belief that non-human creatures, still life (minerals, artifacts, etc.) and invisible things also have an intention. Photography is similar to this. Masaru Eguchi is shooting something that makes feeling in the subject. Trees, grass and minerals feel the will of life. And even artifacts such as dams that left in nature for a long time feel the will. Just as you see the untouched nature, the future will see the present scenery.