The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets. Hieroglyphs in the logotype and the signage system were used to invoke the ancient Egyptian culture and style. A logo was created using five hieroglyphs that read Egypt; were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color. The secondary colors were inspired by colorful ancient Egyptian jewelry design.
The "All In One Experience Consumption" project is a Big Data Infographic showing information such as the purpose, type, and consumption of visitors to complex shopping malls. The main contents are composed of three representative Insights derived from the analysis of the Big Data, and they are arranged from top to bottom according to the order of importance. The graphics are done using isometric techniques and are grouped into using the representative color of each subject.
The concept of the posters related to Problue brand essence as diving and live. The transition process of clothes in style and diving suit on the same model emphasized the merge of diving and live. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. The camouflage fins emphasized the fact urban life was as full of movement as in nature. Different contrast were made on purpose to enhance visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dating back to 14th Century(B.C), Chinese New Year is the most historic festivals in Asia. A time for celebrations, loved ones traditionally gift each other with wishes of wealth and fortune. Never endeavoured before, we extend the theme of creativity to Chinese New Year, revamping traditional wishes of ‘blooming wealth’ and ‘lucky abundance’ into innovative wishes for a Creative New Year. Beginning with the red pockets, the designs originate atop traditional shades of red and gold into a contemporary palette of vibrancy, whimsical and witty in its expressions, celebrating creativity.
FIL is a fashion design collection of brand space, selling a variety of interesting and design items. FIL means "line" in French. It is materialized, emotionless, and inclusive. It can be the most basic component of thousands of aesthetics, but it does not exist independently. When designing the brand image logo for it, designers run through the "line" in the middle of the three fonts. It allows the concept of the brand to be presented realistically and at any time through varying lengths.