"Cinema, ahoy!" was the slogan for the second edition of the European Film Festival in Cuba. It is part of a concept of design focused on travel as a way of connecting cultures. The design evokes the journey of a cruise ship travelling from Europe to Havana loaded with films. The design of the invitations and tickets for the festival was inspired by passports and boarding passes used by travellers across the world today. The idea of travelling through the films encourages the public to be receptive and curious about cultural exchanges.
The emphasis of the series is on the different sunglasses worn by the model in every image, bathed in vibrant neon lights from signboards on the streets at night. Consequently the images are strongly biased to the color tones of the specific neon lights near the model, creating interesting low key results
This was a self initiated project born out of a love for the mundane and the unknown. As a creative, challenges fuels progression. This specific challenge was to show that beauty can be found in the least likely of places. The only requirement is to have an open mind and to look at random found objects as more than what they appear to be.
Gae-yu is composed of two book sets designed to allow students to effectively study and drill math concepts. By featuring circles, which represent stability and completeness, the Gae-yu cover design alludes to the value of being both intuitive and impactful. The circles’ 'mysterious' color patterns express the brand identity 'synergy up'. This concept is further reflected by the cover designs of complementary semicircles and colors which can combine to form a complete circle with a unique color patterns as full set.
This Anaptár calendar, visualising the data of the Sun and the Moon in a novel fashion, offers far more information than simply enumerating days, and also offers far more recognition. The method of data presentation and visual depiction of the lunar cycle never seen before actually makes astronomic correlations apparent. Thanks to the infographic mapping of lunar and solar data requiring exceptional meticulousness, Anaptár provides visual sensation even for beholders who would not pore over the details.
Launched in South Korea, a society remaining surprisingly patriarchal and conservative, a sexual wellness brand SAIB was initiated to tackle the entrenched cultural taboos around female sexuality. The brand "SAIB" is an inversion of the word "BIAS", signaling an overturning of the gender bias. To destigmatize negative perceptions around women exercising sexual agency, SAIB products—condom, lubricant, and cleansing wipe—are designed to resemble cosmetic brands, so that women feel comfortable and proud to carry and use them without any shame or stigma.