Digital Artists Magazine

Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

Hand Still

Hand Still is participatory art to improve well-being. Anyone around the world can participate by sharing their own hand-expressed artwork on social networking sites. By viewing and enjoying the artwork and creating your own artwork, you can improve your wellbeing. Hand Still includes the four factors for improving wellbeing (1: Self-Actualization and Growth, 2: Connection and Gratitude, 3: Positive and Optimistic, 4: Independence and Self-identity) are incorporated.

Flying in Dreams

People always dream. Dreams make a human move forward. Where they will lead depends on imagination and the efforts he or she encloses. In childhood, these dreams are usually purer and brighter. That is why the photographer uses children's characters in white outfits. To create a surreal effect in the "Flying in Dreams" series, Maxim Zinchuk utilizes the levitation photography technique. The main idea of the series is perfectly complemented by the words of William Shakespeare: "all things that are, are with more spirit chased than enjoyed".

Archadia

The Archadia logo is designed to inspire stability and dynamism according to the mission of the brand. The letter A, here understood as the initial letter of the brand name, was designed starting from the elementary geometry of a triangle, the static form par excellence in architecture, but also recalls the main concepts of academy, architecture and also "abitare" (living in Italian). The chosen blue color finally defines the institutional and academic role of the brand, but also the colors and reflections of the Venice lagoon water, where Archadia Academy has established its headquarters.

Wind Art Museum

Shenzhen Jiangangshan Hill Park

Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.