Arch Avery
Arch Avery is a brand identity created for a skincare tool brand. The logo combines bold typography with a slanted serif, and the two letter A forms are shaped to look as sharp as needle tips. Orange is used as the main colour to express a proactive approach to skin care. The identity is applied to paper box packaging with embossing and debossing. A triangular aluminium alloy holder is also part of the design and is sculpted with CNC technology. The holder keeps the titanium blackhead remover upright and protects its 0.2mm needle tip.
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