Stealer
The concept behind the STEALER brand naming is visualized in the pattern and font used in the brand logo and typography, with segments of the alphabet letters cropped away. For the main and sub-colors of the brand, grey, the original color of metals, and blue have been chosen respectively. Through applying the two colors and other graphic elements onto the products, packaging, shop interior and more, Stealer seeks to establish brand identity in a consistent manner.
Continue readingSource Of Life
This series of public service posters about marine animals and water protection is created for providing a visual communicative solution to the phenomena above. Pure water were dropped on clean glass, shaped in different images of marine animals which look beautiful but tender because they would disappear in just 3-5 seconds as the drops dried out. This design is expected to be shown in various mass media like commercials, products packages and web site design etc. in the hope that this visual communication initiates more people to take an action to protect water resources and marine animals.
Continue readingYanolja
Yanolja is Seoul based no.1 travel information platform which means “Hey, Let’s play” in Korean language. The logotype is designed with san-serif font in order to express simple, practical impression. By using lower case letters it can deliver a playful and rhythmic image compared to applying bold upper case. The space between each letters is revised exquisitely to avoid optical illusion and it increased legibility even in small size of logotype. We carefully picked vivid and bright neon colors and used complementary combinations to deliver extremely fun and popping images.
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