Branding Tool by Taiki Kato

Taiki Kato Designs The Innovator Branding Tool

Taiki Kato, the architect of the award winning project Branding Tool:Innovator by Taiki Kato demonstrates, This brand (Pan To Kome) was created to connect Europe and Japan by promoting Japanese crafts and craftsmen to people of Europe. I incorporated the brand concept "to connect" using the symbol "plus" in a graphical way, binding "Pan" (Europe, meaning bread) and "Kome" (Japan, meaning rice). Instead of making the users read the letters, I came up with a motif that simply portrays the message. The outside frame describes a dish, which also expresses the concept; a platform that connects people..

Branding Tool by Taiki Kato Images:

VIA: http://competition.adesignaward.com/design.php?ID=55399

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