This brand identity was designed to match the luxury and quality of Utopia Health & Fitness, a Sydney gym positioned to set a new precedent in the contemporary fitness experience. The design of the logo took inspiration from the infinity symbol, in reference to the brand's limitless focus on well-being and providing the highest-end facilities. The refined combination of gold tones with white marble distinguish the fitness destination as a premium life choice.
Pretty Little Things explores the world of medical research and the intricate imagery that is seen under the microscope, re-interpreting these in to modern abstract patterns through the blasts of a vibrant fluro colour palette. Over 250 metres long, with over 40 individual artworks it is a large scale installation which presents the beauty of research to the public eye.
O2 was developed to bring the joy and mystery of science to students and uses its cover design to immediately illustrate that purpose. O2’s symbol highlights the brand’s place in Korean science education by employing consonants from the Korean alphabet. The symbol is applied to the same location on all textbook covers to present O2’s identity with both consistency and continuity. As a result, this identity is conveyed by various other promotional products carrying the symbol for O2 customers.
The designer’s main challenge was to create a logo design that combines the abbreviation AM with the shape of an old church spire and the most traditional of all mason’s instruments, the compass. A modern and memorable symbol that represents the company now and its values linking it to the past, as the logo design has been created by the designer for a stone masonry restoration company that specialists in the restoration of old stone buildings like abbeys, manor houses and castles.
Atsuko Tateno has a 5 years old dog who can express her emotion. She wondered that the other kind of animals do the same thing like her dog does. Atsuko observed animals at zoo. She couldn’t find any changes of their facial expression at that time. But she took photos of them, and went home. There were a lot of animals who have feelings and show those emotions on their faces when she checked the pictures she took. She retouched photos because she wanted their face stood out against the plain background.