The site is at the Keihin Industrial region in the outskirt of Tokyo. Smoke billowing consistently from chimneys of heavy industrial factories may depict a negative image such as pollution and materialism. However, the photographs have focused on the different aspects of the factories portraying on its functional beauty. During the day, pipes and structures create geometric patterns with lines and textures and scale on weathered facilities creates an air of dignity. At night, the facilities change to a mysterious cosmic fortress that of sci-fi films in the 80's.
The WKS Group focuses on rotary web offset printing in German-speaking Europe and environmental protection plays a central role within their company. Since the goal was to make their new environmental statement available primarily as a digital publication, the analogue, haptic world (paper structure, cut edges, etc.) was transported into the digital world. For the individual chapters, environmental symbols were made of paper collages, photographed and used as key visuals. At the same time, the linear graphics and illustrations form a design counterpoint to the factual part of the explanation.
Within the scope of a pro-bono project a new look for KPNN, a network for palliative care of terminally ill children, was created. The logo acts as a visual platform for the developed iconography concept. The symbolic imagery manages to communicate the sensitive content of this topic in a subtle, focused manner. Every now and then, one of the numerous illustrations depicts a ship, which serves as a stylistic device representing the transition between life and death. The simple, stylized illustrations manage to achieve a high level of visual distinctiveness which were used on the new website.
The black-and-white monochrome logo resembles a fork with a modern, minimalist root system. The name of the restaurant Soul Food resonates with the menu of the restaurant, which combines Southern-style BBQ sliders and fried chicken on waffles with traditional Middle Eastern ingredients like pomegranate molasses, sumac, and tahini. In response, the design explores the connection between food, represented by the fork, and culture, represented by the roots. The logo is incorporated throughout the brand identity of the restaurant based in Amman, Jordan.
Forgotten Paris are black and white photographs of the old undergrounds of the French capital. This design is a repertoire of places that few people know because they are illegal and difficult to access. Matthieu Bouvier has been exploring these dangerous places for ten years to discover this forgotten past.
To create the design of the brand Pride, the team used the study of the target audience in several ways. When the team did the design of the logo and corporate identity, it took into account the rules of psycho-geometry - the influence of geometric forms on certain psycho-types of people and their choice. Also, the design should have caused certain emotions among the audience. In order to achieve the desired result, the team used the rules of the effect of color on a person. in general, the result has influenced the design of all products of the company.
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