Maldonado is a Uruguayan city of coastal tourist attractions, such as whale watching and beautiful beaches. Therefore,it is a place attached to its landscape charms. Maldonado’s population needs to see the logo as the symbol that represents their small town, and be related to it. The logo demonstrates a new, fresh and friendly brand, joining the culture, the environment of the place and its city name initial as a essencial referent element.
The site is at the Keihin Industrial region in the outskirt of Tokyo. Smoke billowing consistently from chimneys of heavy industrial factories may depict a negative image such as pollution and materialism. However, the photographs have focused on the different aspects of the factories portraying on its functional beauty. During the day, pipes and structures create geometric patterns with lines and textures and scale on weathered facilities creates an air of dignity. At night, the facilities change to a mysterious cosmic fortress that of sci-fi films in the 80's.
The WKS Group focuses on rotary web offset printing in German-speaking Europe and environmental protection plays a central role within their company. Since the goal was to make their new environmental statement available primarily as a digital publication, the analogue, haptic world (paper structure, cut edges, etc.) was transported into the digital world. For the individual chapters, environmental symbols were made of paper collages, photographed and used as key visuals. At the same time, the linear graphics and illustrations form a design counterpoint to the factual part of the explanation.
Within the scope of a pro-bono project a new look for KPNN, a network for palliative care of terminally ill children, was created. The logo acts as a visual platform for the developed iconography concept. The symbolic imagery manages to communicate the sensitive content of this topic in a subtle, focused manner. Every now and then, one of the numerous illustrations depicts a ship, which serves as a stylistic device representing the transition between life and death. The simple, stylized illustrations manage to achieve a high level of visual distinctiveness which were used on the new website.
The black-and-white monochrome logo resembles a fork with a modern, minimalist root system. The name of the restaurant Soul Food resonates with the menu of the restaurant, which combines Southern-style BBQ sliders and fried chicken on waffles with traditional Middle Eastern ingredients like pomegranate molasses, sumac, and tahini. In response, the design explores the connection between food, represented by the fork, and culture, represented by the roots. The logo is incorporated throughout the brand identity of the restaurant based in Amman, Jordan.
Forgotten Paris are black and white photographs of the old undergrounds of the French capital. This design is a repertoire of places that few people know because they are illegal and difficult to access. Matthieu Bouvier has been exploring these dangerous places for ten years to discover this forgotten past.