Drawing parallels from the four Grimm’s fairytales such as Rapunzel, Cinderella, Snow White and Red Riding Hood, the project looks at how the good natured cautionary advices have been amplified and played out in the society in a way that they have now become more restrictive and poisonous. Grimm Reality is an unbound publication coming together in a clamshell box encasing 8 individual artworks that are based on at least one of the four fairytales and is correlated to an incident or statement made in India. Each artwork is dynamic and adds to the narrative when interacted with
The reticle is a system that generates modular books with a double reading. Every form applied to a modular grid allows us to generate books that are first read in a linear way and then unfold generating the form. The Begginning consists of a folding book submitted to a modular grid that parody based on the process of the Big Bang the origin of a new universe. The Begginning is a continuation of the Modular Readings project that studies the formation of book-suits based on a Codex of s.XV. Adwars: Vegap, Help Artistic Creation, 2016, Spain. Selected: Young Creators, 2017, Spain.
This brand identity was designed to match the luxury and quality of Utopia Health & Fitness, a Sydney gym positioned to set a new precedent in the contemporary fitness experience. The design of the logo took inspiration from the infinity symbol, in reference to the brand's limitless focus on well-being and providing the highest-end facilities. The refined combination of gold tones with white marble distinguish the fitness destination as a premium life choice.
Pretty Little Things explores the world of medical research and the intricate imagery that is seen under the microscope, re-interpreting these in to modern abstract patterns through the blasts of a vibrant fluro colour palette. Over 250 metres long, with over 40 individual artworks it is a large scale installation which presents the beauty of research to the public eye.
O2 was developed to bring the joy and mystery of science to students and uses its cover design to immediately illustrate that purpose. O2’s symbol highlights the brand’s place in Korean science education by employing consonants from the Korean alphabet. The symbol is applied to the same location on all textbook covers to present O2’s identity with both consistency and continuity. As a result, this identity is conveyed by various other promotional products carrying the symbol for O2 customers.