The emphasis of the series is on the different sunglasses worn by the model in every image, bathed in vibrant neon lights from signboards on the streets at night. Consequently the images are strongly biased to the color tones of the specific neon lights near the model, creating interesting low key results
This was a self initiated project born out of a love for the mundane and the unknown. As a creative, challenges fuels progression. This specific challenge was to show that beauty can be found in the least likely of places. The only requirement is to have an open mind and to look at random found objects as more than what they appear to be.
Gae-yu is composed of two book sets designed to allow students to effectively study and drill math concepts. By featuring circles, which represent stability and completeness, the Gae-yu cover design alludes to the value of being both intuitive and impactful. The circles’ 'mysterious' color patterns express the brand identity 'synergy up'. This concept is further reflected by the cover designs of complementary semicircles and colors which can combine to form a complete circle with a unique color patterns as full set.
This Anaptár calendar, visualising the data of the Sun and the Moon in a novel fashion, offers far more information than simply enumerating days, and also offers far more recognition. The method of data presentation and visual depiction of the lunar cycle never seen before actually makes astronomic correlations apparent. Thanks to the infographic mapping of lunar and solar data requiring exceptional meticulousness, Anaptár provides visual sensation even for beholders who would not pore over the details.
Launched in South Korea, a society remaining surprisingly patriarchal and conservative, a sexual wellness brand SAIB was initiated to tackle the entrenched cultural taboos around female sexuality. The brand "SAIB" is an inversion of the word "BIAS", signaling an overturning of the gender bias. To destigmatize negative perceptions around women exercising sexual agency, SAIB products—condom, lubricant, and cleansing wipe—are designed to resemble cosmetic brands, so that women feel comfortable and proud to carry and use them without any shame or stigma.
To reduce the students’ learning burden, textbooks were designed subject-specifically in the style of graphic novels. The literature book depicts reading in a starry port, the reading book shows swimming inside a book, the language and media book has an illustration of various modern people communicating, and the speech and composition book features a heart in a mailbox. The design emotions are expressed through layouts with interesting pictures and neat background colors and typography. Graphic elements are made to stand out all the more through print post-processing.
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