A type of advertising with vast potential, which explores every facet of the brand identity to provide rules and opportunities for application. From the use of the logo to the colour palette, from the style of writing to the iconographic style, from the web to the social networks, every sector is explored through an interactive, working document in PDF with the support of downloadable graphic material.
Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.