Fiveism x Three is the first makeup-focused cosmetics brand in the industry aimed at men. Yuta Takahashi has, after studying male behaviour, designed a bar-shaped product that can be used in an extension of normal daily routines such as shaving and brushing teeth. Thought has been given to ergonomics and ease of use so that even men who are not used to makeup can use it easily and stylishly. The product's characteristics include curves drawn so as to naturally fit into the hand, and a uniform size which will allow its simple design to blend into any interior.
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